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hawkins

Presidential Logo Rebrand

December 10, 2020December 10, 2020 | Darby Tanner

I was assigned with the task of working with the Green Party’s 2020 logo, analyzing its rhetorical situation, developing a creative brief, and ultimately redesigning it. I chose the Green Party’s logo for two reasons: 1. while the original logo isn’t terrible, it has obvious design issues and 2. I was able to learn about the platform of a lesser-known political party, providing a unique rhetorical challenge. I was able to create a logo that better reflects Hawkin’s platform of environmentalism, socialism, and peace by choosing a less-angular font, sampling the Green Party’s color palette, incorporating leaf iconography, and blurbing the logo with a quote inspired by the information on environmentalism provided by the Green Party’s official website.

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